Kaun Banega Crorepati, has an 'Idea' this year! The popular show to be hosted by superstar Amitabh Bachchan is 'powered by' Idea Cellular. The service provider has obtained the telecom partner rights of the show.
KBC phone and SMS lines powered by Idea are open for Indian citizens residing in India and of 18 years or more, to register for the show.
According to Ms. Anupama Ahluwalia, Vice President – Marketing, IDEA Cellular Ltd., "Idea's association with Kaun Banega Crorepati is a major milestone in our brand building and customer engagement initiatives this year.”
He added, “We have created special lines to accommodate millions of callers and give them an opportunity to realize their dreams through this unique show".
IDEA Idea Cellular also plans to launch a range of special KBC VAS packs and KBC games exclusively for Idea subscribers. The new initiatives will be rolled out in a phased manner throughout the build up period and after the show goes on air in October this year.
Idea has also struck a deal with KBC to ensure unique brand visibility during the show. Idea’s signature tune will be heard every time a contestant on the hot seat calls a friend using the phone a friend lifeline. Further, KBC host and quiz master Amitabh Bachchan's voice will be heard on Idea interactive voice response systems and will also be available for download in the form of dialer tones.
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