mig33 has 40 million registered users and wants to tap the Android space for further growth. With the launch of low cost Android phones such as Micromax A60, the company is looking at a big Android market in emerging markets such as India.
The Android version of mig33 will provide games, chat features, virtual goods and other social entertainment services on any Android mobile. The company also plans to pre install its app on new Android mobile devices manufactured by handset makers in China, Taiwan and beyond. mig33 will offer a share of revenue to device manufacturers who pre install the app on their devices.
"In our world, an Android customer and a mig33 fan are veritable soul mates, and this will become only more true in coming months," said Steven Goh, the chief executive officer and co-founder of mig33. "Both are social, savvy, mobile centric, and entertainment oriented, and both are just as likely to prize value as higher-end devices."
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