The state run telecom operator BSNL, has announced a partnership with LiveMedia with an aim to strengthen its marketing thrust in rural, semi-urban and urban markets across the country.
As per the alliance LiveMedia will show the operator's advertisements on its screens. These advertisements have been specially developed to give a boost to the marketing of BSNL services in the areas of mobile telephony, 3G, Live TV, CDMA wireless phones and 3G data cards.
Rajan Mehta, CEO, LiveMedia said, "LiveMedia's network spans over 2500 locations through 5000 screens spread over 80 cities, towns and rural centres and addresses over 50 million footfalls in a month. BSNL advertisements can be seen running in rural locations like ITC Choupal Sagaars, Hariyali Kisan Bazaars, etc. where LiveMedia has placed high quality LCD screens."
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