If Google is to be believed, maximum brand searches in India are on mobile phone companies and telecom operators. The findings are part of Google Zeitgeist 2010, which is based on the aggregation of search queries people typed into Google this year.
As per the data, seven in ten most popular brands in India, five are mobile handset companies and two are operators. The most popular handset brand is Nokia, followed by Samsung, Micromax, Apple and Sony Ericsson, in that order. The most searched operators include Airtel and Vodafone.
This definitely says a lot about our mobile crazy country. No doubt we have 600 million plus mobile consumers!
Nokia had always been the most sought-after mobile phone brand in India as it caters to both high end and low end customer base. But 2008 saw the rise of Micromax, which started giving tough competition to Nokia with its range of low cost feature rich phones.
Micromax has also recently joined the Android bandwagon with the launch of its affordable Android-based smartphone called A60.
In order to stand firm in this highly competitive market, Nokia launched phones with dual-SIM facility, much later than Indian players, but failed to capture the segment. However, the Finland-based company is still growing strong with its loyal customers.
Samsung too has created a buzz in the mobile phone market with its attractive smartphones such as Star, Corby, Galaxy S, Galaxy 5 and now, a tablet - Galaxy Tab.
Apple, unlike its popularity in west, failed to charm Indian customers. Due to the high price of its iPhones and the issue of unavailability without bundling, Apple could not make it so big here. At present, one can buy an iPhone in India only through Airtel or Vodafone stores.
Another interesting trend that we see in Google Zeitgeist 2010 is that among the top ten fastest rising brands on Google search in India two are handset players Micromax and Samsung Mobiles, and free SMS service Way2SMS.
mobile phone companies must be a good
ReplyDeleteWow! I never thought that maximum brand searches in India are on mobile phone companies and telecom operators. It really just proved how popular it is.
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