The application, developed by Anagha Communications, permits mobile phone users to hear and view religious sermons delivered during Muharram through live video and audio feeds.
In order to access the service, users need to buy a scratch card worth Rs 100 and register on http://wap.muharram.in. Once registered, they start getting real time video and audio feeds for various Majlis, Marsiyas, Nohas, Juloos from various clerics.
Alternatively, users can also dial into an IVR +914030512840 and choose the Majlis and Nohas from their favourite clerics.
In an email response to Telecom Yatra, Rajiv Kumar, CEO & Founder, RockeTalk, said, "Since its beta launch last week, over 10, 000 cards have already been sold, and as the distribution gets pan-India, we are expecting very large numbers. The Muharram on Mobile service has seen overwhelming response and will be a regular feature from now on."
The Muharram on Mobile service is available across operators and handsets in India and worldwide. Apart from this, an iPhone application called 'Shia Muharram' is also available on the Apple Appstore.
RockeTalk currently has approximately four million active users in India and another 2 million worldwide. It provides a social media platform wherein users can create any combination of text, voice, photo and video messages, share them with contacts, join communities, and access a variety of entertainment content.
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